We Didn't Start With a Pitch Deck.
We Started With a Broken System.
SxNE was founded by a team of enterprise SaaS veterans who were brought in to fix what a global CPG company's existing AI and data vendors couldn't. What we built to solve that problem became the foundation of everything we do today.
“The human challenge of understanding AI capabilities — and determining how to integrate agents that enhance employees rather than replace them — is the biggest obstacle we help companies overcome. Our technical foundation makes implementation the easiest part of our clients’ projects.”
A Global CPG Brand. Four Years of Broken Data. One Call That Changed Everything.
A major global CPG company had been running brand sites, promotions, and digital loyalty programs for four years. On paper, the stack looked modern, a CDP, a CRM, an offer management system, email platforms, POS integrations. In practice, it was held together with assumptions and hope.
Data feeds broke silently. Nobody noticed for weeks. There was no reliable picture of who their customers actually were, and no way to connect digital engagement to in-store behavior. The marketing team spent more time reconciling vendor data than running campaigns.
They called us to fix it. What we found was a fragmented architecture where over 20 systems were loosely integrated, none of them authoritative. We didn't patch it we rebuilt it. A new CDP at the center for data orchestration. A proprietary framework for processing and standardizing data in real time. AI agents to monitor anomalies and surface issues before they compounded. And the first ML cohort models the brand had ever used for segmentation — models that discovered who their customers actually were, not who someone assumed they were.
We also used AI-assisted development to rebuild their entire API layer for offer management from the ground up. What had taken months of manual reconciliation became a real-time, automated system. The marketing team was freed to do marketing.
The results from the first pilot deployment, the Offer Authority platform across two US markets validated everything. And it told us something else: every marketing organization we'd ever worked with had a version of this problem. That's why SxNE exists.
6,042
LOYALTY MEMBERS ENGAGED
Across Arkansas and North Carolina in the first pilot deployment 44.9% and 42.9% engagement rates respectively.
9.1%
CLAIM-TO-REDEMPTION RATE
North Carolina market, 5 days post-launch. 64–73% of redemptions happened the same day as the claim — zero friction.
20+
SYSTEMS INTEGRATED
Across all SxNE engagements to date — every integration built natively with agentic support baked in from day one.
10+
MARKETING SYSTEMS BUILT
Spanning CDP implementations, offer management platforms, ML segmentation models, and full API layers.
We Didn't Just Consult. We Shipped.
When we were brought in, the answer wasn't a new strategy document or a vendor recommendation. The answer was to build from scratch, with our own hands the architecture this organization should have had from the start.
Every member of the SxNE team is an operator. We average over 20 years of combined experience across the disciplines that matter for this work and nothing we build is offshored or outsourced. If it has our name on it, we built it.
Unified CDP Architecture
Rebuilt the data orchestration layer from the ground up one authoritative source replacing five fragmented systems.
Full API Layer Rebuild
Used AI-assisted development to rebuild the entire offer management API direct vendor integrations, zero manual reconciliation.
Real-Time Data Agents
Deployed quality monitoring agents that catch anomalies as they happen not in the next Monday morning BI review.
First ML Cohort Models
Built the brand's first unbiased customer segmentation ML-derived cohorts that revealed who their customers actually were.
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